Masha Midhath   12 September 2020 - 12:15 AM
You & Me by Cocoon. Photo: Social Media
You & Me by Cocoon. Photo: Social Media
Maldives Marketing and Public Relations Corporation (MMPRC) kick-started the “Rediscover Maldives…the Sunny Side of Life” campaign, with the reopening of Maldives’ borders on July 15th.

Under this campaign, the “Rediscover Maldives Webinar Series” was also introduced on 1st September 2020. The first session was successfully conducted for the Middle East, European, Asian and American markets. The second webinar concluded on the 8th September for the markets of the UK, Germany, Italy, France and USA. The third of this series of webinars took place on 10th September 2020, focused on the markets of Southeast Asia, India, China, Korea, Japan and Australia.

The webinar series consists of 4 sessions, for selected markets. It is hosted by MMPRC together with the Ministry of Tourism and the Ministry of Health, PR representatives from respective markets and industry partners, in the format of informative discussions and video clips.

During these sessions, the impacts of COVID-19 are discussed and the new normal in traveling are also highlighted in order to give participants a better understanding and rebuild their confidence in the destination as a “safe haven” for tourists.

Maldives is considered one of the safest countries to visit due to the stringent measures taken in tourist establishments and the safety provided by its unique geography.