Coca-Cola is delighted to announce its official partnership with UEFA EURO 2024, launching an exciting promotional campaign that offers football enthusiasts in the Maldives the chance to experience the Finals live in Berlin, Germany.

As part of the campaign, Coca-Cola reintroduces its iconic football-themed packaging, sparking excitement on store shelves. To participate, customers simply need to open the promotional pack, locate the six-digit code under the Cap (for PET bottles) or Tab (for Cans), and enter the giveaway by sending the code to 2626. With every code sent, chances of winning increase, making participation accessible to every fan.

Six lucky couples will win a trip to experience the UEFA EURO 2024 Final Match in Berlin, Germany, with Coca-Cola hospitality. Additionally, consumers stand a chance to win a Smartphone every other day and branded Premia daily, adding to the excitement of the promo.

The promotional campaign runs from May 1st to June 15th, 2024, with live lucky draws conducted every other day and broadcast on ICE TV, starting from May 11th, 2024.

Kaushali Kusumapala, Country Director of Coca-Cola Maldives and Sri Lanka, expressed enthusiasm about the partnership, stating, "This partnership with UEFA EURO 2024TM marks a milestone in our commitment to sports and entertainment. We're excited to offer fans unique opportunities that showcase our dedication to enriching their experience of the tournament, one refreshing sip at a time."

As the tournament approaches, Coca-Cola will unveil further exciting activities under its UEFA EURO 2024 campaign. Fans are encouraged to stay engaged and participate in ongoing promotions for a chance to witness the pinnacle of European football live.

Fans are also encouraged to stay tuned to Coca-Cola Maldives' official Facebook and Instagram pages for the latest updates and promotions related to UEFA EURO 2024.

Coca-Cola has been a partner of every UEFA European Football Championship since 1988, playing a pivotal role in uniting people and providing unforgettable experiences for fans worldwide.